How Flyweel works
How Flyweel predicts your ROAS
A look at the forecasting engine under the hood. How we read your historical channel data, build a channel-specific prediction model, and surface actionable reallocation signals before spend is committed.
Platform overview
From data to decision in three steps
Flyweel reads your historical channel performance, builds channel-specific models, and outputs forecasts and reallocation recommendations before your next spend cycle.
Connect your data sources
Link your ad accounts via OAuth in minutes. No engineering required, no data exports to manage. Flyweel pulls your last 90 days of ROAS history by channel and campaign type.
- Google Ads, Meta, TikTok, LinkedIn, Pinterest
- Google Analytics 4 and commerce platforms
- Read-only OAuth, your data stays in your accounts
Train on your historical ROAS
The model ingests your actual campaign performance data, not industry benchmarks. It segments by channel, campaign type, and audience cohort to build a model specific to your media mix.
- 90-day rolling ROAS baseline per channel
- Campaign-type segmentation (brand vs. prospecting)
- Seasonal and trend adjustment built in
Output forecasts and recommendations
Before your budget is committed, see predicted ROAS per channel for the next 7, 14, or 30 days. Confidence ranges, reallocation signals, and early warning flags delivered to your inbox and Slack.
- Channel-level ROAS forecast with confidence range
- Specific reallocation amount recommendations
- Early warning alerts via Slack and email
Pre-spend forecasting
Pre-spend ROAS forecasting
Most performance marketing tools tell you what happened. Flyweel tells you what will happen. Before the budget is committed, you see a predicted ROAS for each channel across your next 7, 14, and 30-day windows.
The model runs on your own 90-day ROAS history, segmented by channel and campaign type. It outputs a point estimate and a confidence range, so you know exactly how much uncertainty to factor in when deciding where to allocate next cycle's budget.
- 7, 14, and 30-day forecast horizons
- Confidence bands per channel per horizon
- Model retrains weekly on your latest data
Cross-channel reallocation
Cross-channel reallocation recommendations
Knowing one channel will underperform next week is only useful if you know where to move the money. Flyweel generates specific reallocation recommendations: channel A by this dollar amount to channel B.
Recommendations are tied to your actual budget cycle, not general direction. The model accounts for attribution windows and channel lag curves, so it's not just moving money toward the most recent high performer.
- Specific dollar amounts per reallocation move
- Attribution window correction baked into the model
- Tied to your weekly or monthly budget cadence
Early warning system
Early warning alert system
Flyweel monitors your channel performance against forecast expectations continuously. When a campaign deviates significantly from its predicted ROAS trajectory, an alert fires 5 to 10 days before your scheduled review cycle.
Alerts are actionable by default. They include the channel, the magnitude of the deviation, the expected impact on spend efficiency, and a recommended response. Delivered via Slack and email to whoever needs to act.
- Anomaly detection on all connected channels
- 5 to 10 day early warning ahead of review cycle
- Slack and email delivery with action recommendation
- Configurable alert thresholds per channel
Ready to see your forecast?
Connect your ad accounts in minutes. Get your first pre-spend ROAS forecast before your next budget cycle.
No credit card required. 14-day trial with every plan.